I wanted a simple but striking logo. 
I undertake a lot of research at the beginning of each of my projects (and this one was no different) with the hope of finding the simplest solution. 
I think that my personal branding reflects how I work.  I have not made anything up, or over complicated anything, I have just simply played on the truth - and by that I just mean that I have reworked my initials SMM into something more attractive.

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